How to Gain Traction as a Startup

 Possessing over 35 years of business experience, David Mindich is the founder and owner of Thermal Paper Direct in Mahwah, New Jersey. Under his leadership, Thermal Paper Direct has been recognized as one of the fastest-growing companies in the United States. David Mindich also invests in startups and leverages his skills and expertise to help these companies grow.

Not all startups experience overnight success. Because startups generally start small, there might be a lack of customer awareness that could derail a company’s chances to grow. However, there are several strategies that startups can implement to gain traction.

Branding is an important strategy for reaching target customers. It typically embodies the message and product experience companies want to impart to their customers. Startups can cultivate brand awareness through design, messaging, advertisements, and social media platforms.

In addition, instead of perfecting a product before launching it to the market, it is better to create a minimum viable product and recruit early adopters to test it and provide valuable feedback. A minimum viable product is a version of the product with just enough features to attract customers. By showcasing it early on, startups can validate the need for the product and eliminate unnecessary features. Essentially, a minimum viable product closes the gap between what the company envisions the product to be and what the customers need.

Establishing partnerships with influencers and other high-profile brands is also an effective strategy for gaining word-of-mouth recognition and expanding market reach. Influencers have the platform to market a product to an engaged community. Startups can also integrate their products and services into the existing offerings of popular companies.

Getting into Resistance Training

David Mindich is the president of Minda Supply Company in New Jersey, a wholesaler of laundry cleaning products. He has also founded and led Thermal Paper Direct, where businesses can purchase a variety of paper essentials through a single online platform, such as credit card machine rolls, customer checks, and printer ribbons. Outside of work, David Mindich enjoys physical activities such as resistance training.

Resistance training is an umbrella term for types of exercises that help you build strength, stamina, and muscle by working against a weight or force. This can be through using your bodyweight, as in calisthenics; or with equipment such as free weights, resistance bands or machines.

If you are new to training, the first step would be to decide what your goals are. For instance, if you are looking to grow muscle mass, you may focus more on weightlifting exercises that isolate specific muscle groups, such as in the back or legs. If your aim is overall toning and motor control, calisthenics incorporates more movement and exercises that engage multiple muscle groups to use your entire body as the resistance instrument. Beginner routines may include push-ups, pull-ups and squats; advanced examples are handstands and L-sits. A comprehensive resistance training program will have a bit of both, so that exercises target all parts of the body and you have a variety of challenges to work on.

Another consideration when getting started is deciding between gym and home workouts. Investing in a few weights at home lets you start small, with a relatively flexible routine, in case committing to a gym right away is not feasible. The perks of a gym include an accountability structure, personal trainer expertise, and a wider variety of workout options. Either way, it is healthy to ease the body into a routine with short sessions, no longer than an hour, twice or thrice a week. Since such exercises can strain and cause micro tears in the muscle as part of the process, less is better so as not to cause injuries or undue soreness that might discourage you.

Minda Supply Com. Responds to COVID-19

David Mindich is president of Minda Supply Company, a leading dry-cleaning and laundry products wholesaler and distributor headquartered in Mahwah, New Jersey. David Mindich works to respond to changing consumer demands, including by providing popular COVID-19 supplies.

Minda Supply Company offers more than two dozen COVID-19 supplies, such as disposable face masks, liquid hand sanitizer, and non-contact infrared thermometers. The infrared forehead thermometer allows users to instantly record a person's temperature without physical contact. Simply direct the thermometer at an individual's forehead and press the trigger to see their temperature displayed on an LCD screen. Its other features include a high fever alert, which appears in red, and an archive of the last 50 temperature readings performed on the device.

Among its other COVID-19 supplies, Minda Supply Company furnishes protective plexi screen barriers. Users can attached the quarter-inch-thick barriers on countertops and other surfaces using metal legs with Velcro. The barriers come in a range of sizes, from 30-inches tall by 24-inches wide to 30-inches tall by 48-inches wide.

QB Sam Darnold to Carolina Panthers

Montvale, New Jersey-based business leader David Mindich has served as president at Minda Supply Company since 1987, developing sales and marketing strategies to grow the business into one of the largest wholesale laundry and dry cleaning product businesses in the US. He is also the founder of Thermal Paper Direct, which sells register and credit card paper rolls through an online platform. Outside of his business endeavors, David Mindich is a fan of the National Football League's (NFL) New York Jets.

The Jets will have a new starting quarterback next season, as the team traded Sam Darnold to the Carolina Panthers in exchange for three draft picks on April 5. The Jets received the Panthers' sixth-round selection in the 2021 NFL Draft, in addition to second- and fourth-round selections in the 2022 NFL Draft. New York now has 21 picks in the next two drafts, seven of which are in the first two rounds.

Drafted third overall out of the University of Southern California in the 2018 NFL Draft, Darnold struggled to live up to lofty expectations as the potential face of the Jets franchise. He registered 36 touchdowns and 28 interceptions through his first two seasons, and was even worse in 2020, with nine touchdowns and 11 interceptions. The Jets had a win-loss record of 13-25 in games he started at quarterback.